Our premium line of Soft Gel Paste™ is recognized worldwide for its intense and vibrant color, making any project phenomenal!
Disclaimer: some products in the Americolor range include colour 'Red 3' (E271 in Europe) this colour is classed as edible in glacé cherries but not in other products - perfectly safe to eat but this quirk of EU classification means we have to state "for competition and exhibition use only" please email us for more information: firstname.lastname@example.org
NOW WITH THE ALL NEW ELECTRIC RED COLOURING
3/4 OZ SQUEEZE BOTTLES. COLORS INCLUDE: ELECTRIC BLUE, ELECTRIC YELLOW, ELECTRIC GREEN, ELECTRIC ORANGE, ELECTRIC PINK, ELECTRIC PURPLE.
These state of the art colours are very strong and vibrant and hold up to freezing and thawing with low colour loss. Certified as Kosher.
Manuela from www.passionforbaking.com highly reccommends this brand.
'Americolor is the best paste colour I have used for my cakes and cake decorating. You just need a litte dip with a toothpick in the paste to make a beautiful colour. You can colour frosting on cupcakes, color fondant or even make a cake bun pink if you like.
State of the art food technology is why Soft Gel Paste has so many advantages over other food colours. Colour molecule encapsulationcreates a barrier that greatly reduces any aftertaste, while dramatically reducing fading. Soft Gel Paste’s superior formulation can withstand the harsh freeze/ thaw cycle without colours bleeding. Frozen Cakes which are set out at room temperature will form condensation. Soft Gel Paste will not run with the moisture like other food colours. This technology controls fading to less than 20%, even in extreme conditions. Soft Gel Paste will not break down icings especially the more delicate non- dairy whipped toppings. Just think, you now really can colour non-dairy whipped toppings with deep, vibrant tones.
Soft Gel Paste is an effective colouring system. It’s consistent from batch to batch. It has colouring strength superior to any other food colour. It will not separate or weep and does not harden. The base ingredients allow the colour to disperse immediately so you actually use less colour. It will colour the more delicate non- dairy whipped icings and toppings without breaking them down. Soft Gel Paste will colour: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with addition of Flo-Coat). Use your imagination! Soft Gel Paste will colour just about anything you need to colour. Soft Gel Paste represents a completely new approach to food colour formulation, delivering superior results over conventional food colours, especially when colouring icings and whipped toppings.
Please note these gel colours are not EU approved for use with food as they use sodium benzoate and potassium sorbate as preservatives, some also contain the colour E127 which is no longer permitted in food products.
These Americolor gels are therefore sold as non-edible and only suitable for non-edible craft projects.
We offer free delivery on all UK orders over £200 (ex VAT)
Orders are despatched from Cake Thrive Monday to Friday (excluding Bank Holidays). All the below options are based on orders placed before 2pm (GMT) Monday to Friday. If you order after 2pm or at the weekend, your order will be despatched on the next available working day. *Larger orders may take up to 5 working days to be dispatched.
Shipping charges for international orders are calculated on the weight and size of the order and we will contact you with a quote. Any shipping quote you receive from us does not include import charges, customs fees or duties and you will be responsible for those charges when your order arrives in your country. Payment for any delivery charges must be received before we can dispatch the order. Delivery times will vary depending on the services available and where in the world the order is being shipped to. For more information please contact us.
In line with the new Brexit regulation on January 2021, tax and duty fees will be collected. Payment instructions will be emailed to you by customs. Additional fees will be charged for the return or cancellation of the order in case the tax/duty is unpaid. If the order is not required anymore or if the duty fee is unpaid, a 15% restocking fee will apply. Please note that the shipping is non-refundable.
Cake Thrive will only accept returns of damaged or faulty items. Please contact us for further information email@example.com
Credit Card Security
When you shop with The Cake Craft Company we use WorldPay (WorldPay is a payment service provider that offers fast and secure payment processing for online businesses of all sizes.) to take your payments and you can be assured that your card details are securely encrypted (128bit) during transport over the Internet so no one can read your card information. The card details are only transported to a Bank to authorise your purchase.
WorldPay guarantees that we will never:
• Pass on your financial details
• Pass on any personal information gathered when you place an order
• Sell or rent your details
• You will never receive junk mail.
• Leave invasive technologies such as cookies on your machine
• Exploit your details in any way.
We have several ways to take payment. We take payments online through a secure payment system which is described below or if you still do not feel safe making payments online we also have the option for us to call you back during office hours to take payment through our pay by phone option. Both of these options are displayed at the end of the checkout process. We offer various ways for you to pay for your order, including Paypal, Visa, Visa Electron, Mastercard, Maestro, Visa Debit, American Express (AMEX), Diners Club Internationals and JCB.