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AmeriColor Warm Brown - Soft Gel Paste Food/Icing/Buttercream Colouring

Competition/Craft Use.
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Soft Gel Paste™

Soft Gel Paste represents a completely new approach to food colour formulation, delivering superior results over conventional food colours. This is perfect especially when colouring icings and whipped toppings, sugarpaste, royal icing, buttercream, marzipan, flower and modelling pastes, cake mixes etc

Colouring Strength

Nothing you have ever tried equals the colouring strength of these amazing colours. Imagine the colouring power of a paste in an easy-to-use gel. This product is packaged in convenient squeeze bottles with a flip-top lid. Achieve precise, easy-to-repeat colours every time by mixing and measuring, using "drops" of this product.

Better Than Other Food Colours

State-of-the-art technology is why Soft Gel Paste™ has so many advantages over other food colours. Its superior formulation can withstand the harsh freeze/thaw cycle without colour bleeding. This product will not run with the moisture like other food colours. This technology controls fading to less than 20%, even in extreme conditions. It will not break down icings, especially the more delicate non-dairy whipped toppings.

Effective Colouring System

Soft Gel Paste is an effective colouring system. It's consistent from batch to batch. With colouring strength superior to any other food colour, it will not separate or weep and does not harden. The base ingredients allow the colour to disperse immediately so you actually use less colour. It will colour the more delicate non-dairy whipped icings and toppings without breaking them down.

 Disclaimer: some products in the Americolor range include colour 'Red 3' (E271 in Europe) this colour is classed as edible in glacé cherries but not in other products - perfectly safe to eat but this quirk of EU classification means we have to state "for competition and exhibition use only" please email us for more information:

High quality Premium Soft Gel Paste™ These colours have become a recognised brand for intense and vibrant food colourings that makes baking and cooking more fun! With a palette of 43 colours on the spectrum - can be mixed to make an infinite range of shades to suit your needs!

**Please note that there is currently a 3-5 day lead time on all orders due to our recent warehouse move**

UK Delivery

We offer free delivery on all UK orders over £200 (ex VAT)

Order before 2pm for same day dispatch*

Orders are despatched from Cake Thrive Monday to Friday (excluding Bank Holidays). All the below options are based on orders placed before 2pm (GMT) Monday to Friday. If you order after 2pm or at the weekend, your order will be despatched on the next available working day. *Larger orders may take up to 5 working days to be dispatched.

International Delivery

Shipping charges for international orders are calculated on the weight and size of the order and we will contact you with a quote. Any shipping quote you receive from us does not include import charges, customs fees or duties and you will be responsible for those charges when your order arrives in your country. Payment for any delivery charges must be received before we can dispatch the order. Delivery times will vary depending on the services available and where in the world the order is being shipped to. For more information please contact us.

Brexit Information 

In line with the new Brexit regulation on January 2021, tax and duty fees will be collected. Payment instructions will be emailed to you by customs. Additional fees will be charged for the return or cancellation of the order in case the tax/duty is unpaid. If the order is not required anymore or if the duty fee is unpaid, a 15% restocking fee will apply. Please note that the shipping is non-refundable. 


Cake Thrive will only accept returns of damaged or faulty items. Please contact us for further information

Credit Card Security
When you shop with The Cake Craft Company we use WorldPay (WorldPay is a payment service provider that offers fast and secure payment processing for online businesses of all sizes.) to take your payments and you can be assured that your card details are securely encrypted (128bit) during transport over the Internet so no one can read your card information. The card details are only transported to a Bank to authorise your purchase.
WorldPay guarantees that we will never:
• Pass on your financial details
• Pass on any personal information gathered when you place an order
• Sell or rent your details
• You will never receive junk mail.
• Leave invasive technologies such as cookies on your machine
• Exploit your details in any way.

Payment Options
We have several ways to take payment. We take payments online through a secure payment system which is described below or if you still do not feel safe making payments online we also have the option for us to call you back during office hours to take payment through our pay by phone option. Both of these options are displayed at the end of the checkout process. We offer various ways for you to pay for your order, including Paypal, Visa, Visa Electron, Mastercard, Maestro, Visa Debit, American Express (AMEX), Diners Club Internationals and JCB.

Reference Product Information1+ Quantity Qty
Warm Brown - Soft Gel Paste Food/Icing/Buttercream Colouring - Size: 0.75oz / 21g 1312 Warm Brown - Soft Gel Paste Food/Icing/Buttercream Colouring - Size: 0.75oz / 21g Size: 0.75oz / 21g 1+ Login to view prices (No VAT) RRP Login to view prices (No VAT) In stock | Add to wishlist
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Warm Brown - Soft Gel Paste Food/Icing/Buttercream Colouring - Size: 4.5oz / 128g Warm Brown - Soft Gel Paste Food/Icing/Buttercream Colouring - Size: 4.5oz / 128g Size: 4.5oz / 128g 1+ Login to view prices (No VAT) RRP Login to view prices (No VAT) In stock | Add to wishlist
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